Free reports are a way to give people great information as well as pre-sell your products and affiliate offers. The other purpose of your report is to build your mailing list. The five benefits of your report are traffic generation, social media exposure, ability to include affiliate offers, ability to include your own offers and products and list building.
Benefit # 1 – Traffic Generator
Free reports are a great way to generate traffic to your website due to their viral nature. You typically include a statement in your report allowing the reader to give your report away as long as they do not make any changes to the report. Readers will be thrilled to give away your report if it contains useful information.
Benefit # 2 – Social Media Exposure
Today social media is one of the main ways that I get the word out about my products and services. Social media is a great way to let people know that you have a free report you are giving away. If they are interested in your content then they will share the message with their friends. If you are using Facebook or Google+, I recommend that you include a picture with your post. Facebook looks to show posts more frequently that include a picture. Also, people tend to share and like posts more that include a picture. I would also use Twitter and LinkedIn to talk about your report.
Benefit # 3 – Affiliate Offers
You must include affiliate offers in your report. You will not mind giving away your report for free because you still have the potential to make money with your affiliate links. I would caution you to only include links that are relevant to the content in the report. As with any affiliate marketing, only recommend products that you have used or are familiar with. If you recommend products that you have actually used, then you can include a testimony about the product. This will go a long way in building your credibility. If you are including affiliate links, make sure you include an affiliate disclaimer in your report.
Benefit # 4 – Your Own Product Offers
If you have your own products or services that are relevant to the content in the report, then you should include them as well. You can use this free report as a teaser to your eBook, book, course, coaching, software or services.
Benefit # 5 – List Builder
Free reports are an excellent way to build your list. You should create an opt-in page for your report. In order for people to get your free report, they must complete the opt-in box and join your list.
As you can see there are many benefits to free reports. In my opinion the word free report is somewhat of a misnomer. Even though you are giving away the report for free, you still have many opportunities to generate revenue and build your list.